Publica’s Steph Miller on Unified Auctions in CTV

On this episode of TraderTalk TV, Ciaran O'Kane is joined by Steph Miller, commercial director EMEA at Publica, to discuss unified auctions in CTV.

During the session, Miller maps out:

  • CTV ad stacks
  • The OpenRTB 2.6 protocol
  • Supply, pricing, and yield of CTV inventory
John Still: John joined ExchangeWire in March 2022 as Head of Content. John leads ExchangeWire’s editorial team, and his responsibilities include the curation and development of original content across the portfolio of written, visual and audio content for ExchangeWire’s global audience, as well as the ATS event series. Before joining ExchangeWire, John spent five years at The Guardian in roles across editorial, marketing and events. He worked closely with clients in the ad tech space on sponsored content strategies. His career has also taken in spells at Culture Trip, CMC Markets and most recently at a startup creative agency, giving him extensive experience in creating and managing high-quality content across all channels and formats.
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