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The Growth & Future of Programmatic
In this TraderTalk TV vox pop filmed in Cannes, Vincent Potier, COO, Captify, explains his thoughts about the growth and [...]
Programmatic TV, OOH & Audio – with IPONWEB
In the second instalment of IPONWEB's Cannes story Brian Golbere, general manager, emerging technology, IPONWEB, tells Ciaran O'Kane, CEO ExchangeWire [...]
How Programmatic & Branding Can Work Together
Filmed at the Captify villa in Cannes, this special edition of TraderTalk TV features: Duncan Trigg, SVP advertising, comScore; Dominic Joseph, [...]
Making Brand Advertising & Programmatic Work Together
Earlier this year, at ATS NYC three industry veterans formed a panel to discuss the disconnect between brand advertising and [...]
What Do Marketers Really Think About Programmatic?
In an excellent panel session at this year's ATS Singapore, ExchangeWire hosted a marketer-only discussion around the areas of technology, [...]
TraderTalkTV Live: Marketplace Quality in Programmatic Advertising
In this special edition of TraderTalkTV our live panel discuss the issues raised in ExchangeWire Research's report "Perceptions, implications and [...]
Mikko Kotila Discuss the Ad Fraud Ecosystem & What the Industry Can Do to Address the Problem
In this week's TraderTalkTV, Mikko Kotila - author of the recent WFA report on best practices for brands buying in [...]
Progressing the ATD Model – What Does the Future Hold?
How are agencies developing their trading models in an era whenever many in the industry assert that Facebook, Google, et [...]
#TraderTalkTV: End-of-Year Review Part 2, Looking Forward to 2015
In the second part of our TraderTalkTV special, we invite Caspar Schlickum, Zuzanna Gierlinska and Gareth Davies to roll out [...]
#TraderTalkTV: End-of-Year Review Part 1, a Reflection on 2014
What happened in 2014? Well, a lot. Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency [...]
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