by Ciaran O'Kane on 8th Dec 2014 in TRADERTALK

What happened in 2014? Well, a lot.

Mass consolidation in ad tech. The rise of Facebook in ad tech. In-housing. Agency trading desk strategy. Fraud. Viewability. The move to compete with Google in ad tech - and the rationale behind the big investments of 2014.

That event that posed the biggest question of the year: why would anyone invest £25 million in an Israeli ad network?

We discussed it all in our end-of-year TraderTalkTV episode.

In this special round table discussion (filmed in front of a live studio audience) TraderTalkTV is joined by four of the leading figures in the European ad tech space to discuss all this and more.

It's a deep dive of the year that was 2014 - and gives us an interesting snapshot of a chaotic twelve months in ad tech and digital advertising.

The panel includes (from left-to-right):

- Anthony Rhind, Global Chief Digital Officer at Carat
- Nigel Gilbert, Vice President Sales, EMEA at AppNexus
- Dany Hopwood, Head of Platform EMEA at VivaKi
- Martin Kelly, Co-founder & CEO at Infectious Media Ltd

The second part of this end-of-year special can be seen here.

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