• Mathew Broughton 2 years ago

WNS Global Services’ Brian Burchfield on an Introduction to Retail Media

In this exclusive VoxPop as part of the ExchangeWire RetailMediaHub, in association with PubMatic, Brian Burchfield, SVP of sales at WNS Global Services, introduces retail media and discusses its importance for retailers in discussion with Lindsay Rowntree.

During this session, Burchfield and Rowntree discuss:

- How retail media is being defined;
- how retail media differs from traditional forms of commerce marketing;
- how marketers are embracing the channel and where the growth in retail media lies.

Content Hub Pubmatic
Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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