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  • Commerce Media: The Next Phase

    As 2022 fades into the great rearview mirror of history, the gaze of the media industry is set on the horizon towards future opportunities. One of the most commonly discussed channels promising to drive the industry towards this opportunity is [...]

  • Commerce Media: Connecting Sellers and Buyers

    Enthusiasm around retail and commerce media continues to abound as we enter 2023, with both retailers and media buyers keen to explore how they can capitalise on the channel. However, as with other advertising categories, it is important to examine [...]

  • Consumer-Retailer Relationships Reimagined

    In the fourth article in the ExchangeWire RetailMediaHub, we explore how retail media is reshaping the relationship between retailers and their customers, the opportunity within the medium for retailers, and how technology can be used to help realise this potential. Opportunities [...]

  • Harnessing the Power of Retail Media

    In a world without cookies, yet a growing need for personalised advertising, how can retailers and retail brands alike harness retail audiences? Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, [...]

  • Retail Media Around the Globe

    Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]

  • Retail Media: The What & The Why

    Retail media is one of the most talked about emerging areas within the media and marketing industries. For those yet to be introduced to the space, retail media describes advertising sold within digital properties in which products or services are also [...]