Akihiko Tokuhisa is both the CEO & President of Platform One Inc. and CTO of D.A.Consortium Inc. Here he discusses how Platform One combines Market One (DSP) and Yield One (SSP) into one platform and, with agencies and publishers fast embracing programmatic buying, how RTB is gaining traction in the Japanese market. He also hints at a move into China is on the cards.
Can you give an overview of Platform One’s proposition and offering in Japan and the wider APAC region?
Platform One Inc.(Platform One) launched in February 2011, and is a 100% held subsidiary of D.A.Consortium Inc.(DAC). At this stage Platform One is focused purely on the Japanese market.
Platform One was established to focus on the YIELD ONE™ (SSP) and Market One® (DSP) businesses, that have now been transferred from DAC to Platform One since April 2011.