Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to deliver rich, engaging and optimised ad experiences to consumers, wherever they are in the digital space.
Bollaci also talks on ad relevancy and data privacy being paramount to MediaMind and how 2012 will bring the real start of ‘infinite advertising’ – where an ad is only a window into other brand experiences the consumer might want to explore.
Bollaci highlights mobile as the second most important screen in the home after television and predicts when IPTV takes off we’ll start to see the replacement of traditional TV all together.