Hivestack & Clear Channel Partner to Further Expand the Programmatic (DOOH) Marketplace in Spain
by Newson 17th Oct 2022 in
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe.
This partnership will offer Clear Channel’s premium DOOH inventory to brands, agencies, and omnichannel demand side platforms (DSP) via private marketplace (PMP) deals, available through the Clear Channel LaunchPAD platform.
Effective immediately, marketers from around the world will be able to leverage the power of programmatic to plan, activate, and measure highly targeted and contextually relevant campaigns on Clear Channel’s premium inventory across urban panels in the country’s biggest cities; Madrid, Barcelona, Seville, and Valencia as well as screens in shopping malls nationally. This partnership further expands Clear Channel’s programmatic offering as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels.
Inés Armendáriz, VP demand Spain & Portugal at Hivestack commented, “We are very excited to announce our partnership with Clear Channel adding significant coverage to our supply in Spain. This partnership opens a new era full of opportunities in the Spanish DOOH industry. Brands and advertisers will be able to activate their programmatic DOOH campaigns offering strong national coverage and on premium formats such as street furniture in key cities and malls. Clear Channel inventory will be available not only for local buyers in Spain, but also for international buyers using the Hivestack DSP, having direct access to their inventory. We have already activated an international campaign and there are many more to come.”
Pedro Fernánde Sanz, marketing & product director at Clear Channel Spain “As part of our strategic view to boost programmatic DOOH adoption and development, we’re thrilled to announce the partnering and integration of Hivestack SSP in Clear Channel LaunchPAD, Hivestack has an exciting vision for programmatic DOOH and we are excited to be embarking on this journey with them and it has been already done in other Clear Channel European markets”
The widespread growth of the DOOH advertising channel has led to a noticeable adoption of the medium from both well established and accelerating markets. As the industry progresses towards more precise, sustainable, and measurable means of connecting with audiences, programmatic DOOH continues to lead the path with advanced automated solutions that extend the desired scale of control and visibility to advertisers. Hivestack is partnered with Clear Channel in multiple markets around the world, and together they continue to provide programmatic DOOH solutions to advertisers in leading OOH markets such as the United States, Great Britain, France, Mexico, Singapore, and Spain.