Connatix, the leading video technology company for premium publishers and advertisers, today (8th August) announced it has integrated with Google's Display & Video 360. Now, advertisers using Display & Video 360 can simply opt-in to directly access Connatix's premium video supply while leveraging Display & Video 360's vast reach to deliver more relevant and engaging video ads to audiences, at scale.
"This integration will give our customers access to an even wider audience and help them deliver more efficient video campaigns to achieve their advertising goals and take their budgets further," said Jenn Chen, president & chief revenue officer at Connatix. "The growth of our relationship with Display & Video 360 bolsters our commitment to creating a direct path between advertisers and publishers to drive successful, high-impact video advertising at scale. Empowering the market with greater control, transparency and value is what inspires us."
Today, most advertising is digital and nearly all of it is transacted programmatically. Connatix's integration with Display & Video 360 is the latest in a series of strategic partnerships and actions the company has taken to improve the programmatic ecosystem for publishers and advertisers alike. This integration furthers Connatix's mission to optimise the advertising supply path by helping brands and publishers increase efficiency by picking the supply path that works best for them. As a result of these moves, brands now have the option to directly optimise their paths to premium inventory at scale, while publishers can unlock greater ad spend.