Azerion Joins Forces with Sovereign Nature Initiative to Support Forgotten Parks Foundation

Azerion, the digital advertising and entertainment media platform renowned for the social game Hotel Hideaway, proudly announces a collaboration with the non-profit organisation Sovereign Nature Initiative (SNI), benefitting the Forgotten Parks Foundation (FPF). Together, they are set to transform the Hotel Hideaway metaverse into an educational sanctuary, fostering awareness about wildlife and their habitats. 

This partnership introduces a dedicated space within Hotel Hideaway, inspired by the breathtaking beauty of Upemba National Park. Nestled in the heart of Africa, Upemba National Park is home to a myriad of species, some of which are endemic and endangered, including elephants, buffalo, antelopes, lions, and the Katanga impala. 

Through this initiative, Hotel Hideaway, SNI, and FPF will recreate the essence of Upemba National Park, offering players an immersive experience within the virtual realm. Moreover, they will launch monthly virtual item drops, allowing users to purchase exclusive items inspired by an eco-region within the park. A portion of the proceeds from these purchases will support the park’s conservation efforts, with users able to verify the impact of their items via SNI’s REAL verification portal. Additionally, monthly events featuring special guests from the Park will showcase content and documentaries, further enriching players' knowledge about wildlife and biodiversity conservation. 

The collaboration between Azerion’s Hotel Hideaway metaverse and SNI emphasises the critical importance of collective action in addressing our planet’s rampant biodiversity loss. By seamlessly integrating entertainment, education, and conservation efforts, this collaboration aims to raise awareness of the importance of biodiversity conservation, nurture a sense of responsibility amongst players, and provide a reliable funding stream for FPF. 

“At Azerion, we believe in the power of gaming to drive positive change. Our collaboration with Sovereign Nature Initiative and Forgotten Parks Foundation signifies our commitment to raising awareness about endangered wildlife. Together, we are creating a unique virtual experience that not only educates but also inspires our users to become stewards of our planet's precious biodiversity.” said Jurriaan Van Teunenbroek, VP of games & content at Azerion. 

Catherine Bischoff, SNI CEO, added, “We are thrilled to partner with Azerion on this innovative initiative. Through this collaboration, we showcase the power of connecting scientific research data from the conservation organisation FPF with an immersive virtual world. We are looking forward to engaging a global digital audience in the vital mission of preserving our planet’s biodiversity.” 

“We are in a race against time to effectively protect 30% of our planet by 2030. We believe digital innovation is crucial for the conservation efforts at Upemba National Park. Through this partnership, we aim to educate people, drive impact, and bring Upemba closer to gamers' hearts." said Rodrigo Zapata, digital project manager, FPF. 


Azerion is a leading full service digital advertising partner for agencies, brands, and publishers. We offer addressable unique audiences across the whole customer journey at scale. We work with over 400k advertisers across 300k publishers, del...
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