Virtual Reality

  • Now & Next: Virtual Reality

    If you’ve looked at any list aiming to predict technology trends that will dominate the marketplace over the last few years, you will know that virtual reality is not a new phenomenon. It is the only technology to come through the Gartner’s hype cycle’s ‘Trough of Disillusionment’, to reach the ‘Slope of Enlightenment’, and now it is well on its way to the ‘Plateau of Productivity’. Despite these nauseating category titles, the point remains clear: VR has officially arrived. [...]

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  • How Mobile is Helping Brands Connect Their Online & Offline Journeys

    With Facebook and Google practically pinning their futures on it, marketers really can’t afford to ignore mobile advertising. In this piece, Matthew Phelan (pictured below), CEO of 4Ps, part of NetBooster Group, discusses how critical connecting online and offline customer journeys is to avoid becoming the next brand failure cliché. 

    In 2016, digital formats dominated once again, with internet ad spend up 13.4% to £10.3bn, according to the Advertising Association and Warc. In fact, mobile accounted for 99% of this growth, with ad spend for [...]

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  • Virtual Reality & 360 Video Holy Grail for Advertisers & Publishers: Q&A with Michael Rucker, OmniVirt

    New virtual reality advertising needs to be engaging, executable, and produce results for both advertisers and publishers. ExchangeWire speak with Michael Rucker, co-founder/COO of OmniVirt, a Virtual Reality and 360° Video advertising platform, making this hot new format a reality. 

    ExchangeWire: OmniVirt recently ran a high-profile 360º VR video campaign with ABC – what is OmniVirt’s background?

    Michael Rucker: OmniVirt is a Virtual Reality and 360° Video advertising platform for brands and publishers. Our team is made up [...]

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  • Reuters Journalism, Media & Technology Trends & Predictions Report 2017

    Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry about the increasing power of big tech platforms, finds Reuters Journalism, Media, and Technology Trends and Predictions Report 2017.

    Key predictions:

     – A fact checking explosion: The prevalence of fake news will lead to a rise in fact-checking technology, fuelled by funding from philanthropists, foundations, and platforms.

    – Redefining the relationship between publishers and platforms: The survey reveals that 46% of respondents are [...]

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  • Global Development of VR; Longer Content Migrating Rapidly to Mobile

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Global development of VR; Longer content migrating rapidly to mobile; Ad fraud in mobile apps; and Tech less important to TMT companies.

    Global development of VR

    Brands and advertisers that utilise VR can tap into higher consumer engagement and attention rates, and are also seen as more innovative, finds research by [...]

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  • Why We Need Fewer ‘Unicorns’ & More Panama Canals in 2017

    The scope for technology making everyday lives easier is huge. However, asks Martin McNulty (pictured below), CEO, Forward3D, are we missing the point? Writing exclusively for ExchangeWire, McNulty explains how changes technology, like VR and IoT, should be driving a revolution, not an evolution.

    No one was talking about unicorns in 1851, when work began on the Panama Canal. By 1914, sixty-four years in the making and with the loss of almost 20,000 lives in its construction, the canal finally opened [...]

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  • UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: UK not ready for smart tech lifestyle; Mobile and the customer purchasing journey; VR and AR increasing popularity in gaming.

    UK not ready for smart tech lifestyle

    The UK is not yet ready to fully adopt a smart technology lifestyle, reveals Harris Interactive. The research also shows that, although [...]

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  • Marketing in a VR & 360 World (& the 4 Industries It Will Impact)

    Still believed to be slightly gimmicky, and something that will not have a place in the ‘real world’, Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual Reality may still have a way to go, it is already in a position to be a disruptor in the marketing world.

    This year is predicted to be the Virtual Reality (VR) industry’s first billion-dollar year, and Mark Zuckerberg believes that in 10 [...]

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  • How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality

    Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look like. For digital advertisers, it’s opened up a whole new realm of connecting with their audiences. So, what’s next? Maximilian Seeburg (pictured below), director, Videobeat Networks tells ExchangeWire that the possibilities for augmented reality are endless and, with Pokémon Go bringing the medium to the forefront, it is important to continue to embrace technology, but not [...]

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  • The Power of Video: How Brands Can Make the Most of VR

    Virtual Reality technology may help businesses to engage with users on a deeper level through creating immersive experiences with powerful content that will create a lasting impact – but is its application just technology for technology’s sake? In this piece, Al Hutchison, motion content director at digital agency Manifesto (pictured below) addresses the hype – and the potential – of Virtual Reality.

    The power of video content has been seized upon by advertisers; but brands across a multitude of industries are [...]

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