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  • Australia Mulls New Digital Wallets Regulation; ByteDance Acquire Pico

    In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Australia consider tighter regulations for digital payment systems; ByteDance are set to acquire Chinese VR headset maker Pico; [...]

  • ByteDance Acquire VR Headset Maker Pico; Ryd Receive €10m Investment from BP Ventures

    In today's ExchangeWire news digest: ByteDance are set to acquire Chinese VR headset maker Pico; German in-car payments system provider Ryd receive a €10m investment from BP Ventures; and the team behind subscription-based social network Cocoon are bought by Substack.   ByteDance [...]

  • Future Acquire Dennis Publishing; ForeVR Games Raise USD $8.5m

    In today's ExchangeWire news digest: Future have acquired Dennis Publishing for £300m; ForeVR Games raise total seed funding of USD $8.5m; and LATAM ecommerce startup Nuvemshop have reached a value of USD $3.1bn.   Future publisher acquire Dennis Publishing The Week and Minecraft [...]

  • Why 'Business as Usual' is Not the Answer for OOH

    Niklas Bakos (pictured below), CEO of Adverty, writes exclusively for ExchangeWire about how the economic downturn caused by the Coronavirus is impacting out-of-home (OOH) advertising, and how gaming can help the sector weather the pandemic. When lockdown started in most places, [...]

  • Sort the Real from the Buzz: Are Blockchain & Virtual Reality Better in Theory than Practice?

    With today’s digital disruption, backing the right technology is a key to survival and success. If only there were a marketing oracle, who could magically sort out the theoretical from the practical and point us to the right technology. This [...]

  • Through the Looking Glass – a VR/AR Wonderland for Retail?

    The concept of virtual reality (VR) as a serious commercial concept has been brewing for well over a decade, with the technology regularly heralded as the next big step in gaming, entertainment, and design. In this piece for RetailTechNews, John [...]

  • Diamond Hedge Hopes AR Will Help It Sparkle in APAC

    With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own platform. Launched in 2015, Diamond Hedge touts itself as a [...]

  • 3D Technology Will Change the Customer Experience from In-Store to At-Home

    Retailers and e-commerce enterprises are beginning to realise the disruptive potential of 3D technology. In this piece, Andrei Vakulenko (pictured below), chief business development officer, Artec 3D, explains that the challenge is that there hasn’t been a standard set yet when it comes [...]

  • AR Will Bring New Growth: Q&A with Stuart Flint, Oath

    While the world of telco gathers at MWC in Barcelona, Oath is using the opportunity to roll-out new ad formats, some of them based on AR. In the run-up to the launch, ExchangeWire talked to Stuart Flint (pictured below), Head [...]

  • There’s No Gimmick in Walmart's and Kantar’s VR Push

    Virtual reality in retail has always been something of a gimmick, but with Walmart acquiring VR company Spatialand and Kantar starting up a new consultancy specifically applying VR to the retail sector, it seems there’s a change in the wind. [...]