Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning them in a competitive position within the digital advertising landscape.

Stein Thomas, commercial business developer at Digitale Medier 1881, said, "Working with Pubstack has been a game-changer for us. The level of customer support and the personal touch they bring to their service is exceptional. Each step of the way, from migrating to GAM to optimising our ad stack, Pubstack's team offered expert guidance and proactive solutions”. He also added, “We no longer rely heavily on developers for every tweak or modification. This independence is particularly evident in our control over ad refresh settings, which we can manage directly within Pubstack. It eliminates the need to wait for front-end developers or release cycles, giving us more autonomy in making necessary adjustments.”

Pubstack's cutting-edge technology provides Digitale Medier 1881 with a comprehensive solution to streamline and maximise the efficiency of its programmatic advertising operations. Digitale Medier 1881  now has access to a no-code platform, offering granular and reliable data, real-time monitoring, and performance optimisation.

The partnership between Digitale Medier 1881 and Pubstack delivered exceptional results:

• Programmatic revenue uplift: Digitale Medier 1881 experienced a remarkable programmatic revenue uplift of +30% since implementing Pubstack's no-code, data-driven platform and migrating to GAM.

• Ad refresh impact: With complete control over the ad refresh optimisation module, which Digitale Medier 1881 can now manage directly within Pubstack’s platform, Digitale Medier 1881 achieved an uplift of +45% of programmatic revenue on desktop and +7% on mobile.

• Seamless ad server migration: Pubstack premium support and training ensured a smooth and successful transition to GAM.

• More time for creative focus: By reducing their dependence on developers and streamlining ad stack operations, Digitale Medier 1881 redirected resources toward creative endeavours, such as programmatic strategies and yield optimisation.

• Streamlining problem-solving: Digitale Medier 1881 now addresses and resolves issues more quickly, maintaining the smooth operation of their ad stack and freeing up valuable time and resources.

Loic Sfiligoi, Pubstack co-founder and CEO, expressed, "Digitale Medier 1881 has been an invaluable analytics customer, and we are thrilled to deepen our collaboration with them through our ad management platform. We are proud of their trust in us, and we eagerly anticipate continuing our journey together. We remain committed to supporting Digitale Medier 1881 in achieving its programmatic revenue goals, by leveraging the power of our no-code platform to ensure seamless operations, access to granular and reliable data, real-time monitoring, and performance optimisation.”

Pubstack

Pubstack, established in 2018 in Paris, is a web publisher Ad Management platform collaborating with 100+ European premium publishers. It revolutionises Ad Management by using a data-driven approach to build, maintain, optimise, and monitor ad sta...

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