This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up of human beings who need meaningful connections with brands. It’s a fact made clear by the activity captured in the Eyeota Index on audience data trends within the global programmatic ecosystem, discussed in this piece by, Kevin Tan, CEO, Eyeota (pictured).
In Q1 of this year, demand for audience data continued to rise against a backdrop [...]
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly – a record €30.7 billion was spent globally on internet and digital marketing last year, according to the Internet Advertising Bureau (IAB) and PWC.
However, with this increase in digital advertising opportunities comes an increased risk of people trying to take [...]
Coull‘s CEO, Irfon Watkins writing exclusively for ExchangeWire.
Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and amusing timeline of what’s happened since, check out happensinadops’ summary.
Without wanting to fall into the premature proclamation category myself, the alignment of several factors does now seem to indicate that Flash as [...]
Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth in revenue. In comparison, two days ago, Criteo reported a 64% increase in revenue. Is there really more money to be made in retargeting than prospecting?
“Rocket Fuel had a strong second quarter as results beat our prior guidance and our focus on efficiency and costs led to a faster than expected return to adjusted EBITDA profitability,” said Monte Zweben, interim CEO. [...]
The ‘Internet of Things’ (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are being kept awake at night wondering how they will manage to capitalise on marketing opportunity presented by this phenomenon. Rakhee Jogia, director of display at Rakuten Marketing speaks exclusively to ExchangeWire and advises that if marketers can crack cross-channel marketing, then the IoT shouldn’t pose a challenge.
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed $30 billion in 2019, according to the latest report from The Boston Consulting Group, with similar figures reported this month by the IAB. Raj Dhanda, business development director at VisualDNA talks exclusively to ExchangeWire about the creative and targeting issues [...]
Tags AdvertiserAgencyAudience BuyingBehavioural TargetingBig Databrand advertisingCreativeDataDigital MarketingDisplaydisplay advertisingMarketing TechnologymeasurementOnline MarketingPerformance Marketingperformance measurementprogrammatic buyingRetargeting
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee Jogia, director of display at Rakuten Marketing explains how to target the right audience, how to measure and reward all media touchpoints in consumers’ path-to-purchase and why performance should drive investment.
One marketer might [...]
Tags AttributionAudience Buyingaudience targetingBrandDatadata driven displayData Management PlatformDisplaydisplay advertisingMarketing TechnologyMobilemobile advertisingperformance based campaignsPerformance Marketing
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the world, behind Apple.
— Revenues of $17.7 billion and revenue growth of 11% year-over-year; (without fluctuations in currency, revenue growth would have been 18% year-over-year)
— Strong performance of core search business, particularly mobile, complemented by growth in YouTube and programmatic advertising
— Google site revenues were $12.4 billion, up 13% year-over-year, while Google Network revenues were $3.6 [...]
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: a record 91% of UK Millennials own a smartphone; Apple devices secure 78% video ad completion rate; 5.35 billion rich media mobile impressions wasted in Q1 2015; and 58% of consumers using retail apps
91% of UK Millennials own a smartphone
In the UK, 91% of Millennials own a smartphone, according [...]
Tags appleAudience BuyingBehavioural TargetingDigital MarketingDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMedia BuyingMobileMobilemobile advertisingMobile DisplayOnline MarketingProgrammaticresearchVideovideo advertising