Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and product, Parsec, who explains why time-based advertising is so effective, and how to make a success of it.
You’d be hard-pressed in 2016 to find a more popular digital advertising metric than time, and for good reason. The amount of time that someone spends with an advertisement is likely the [...]
Tags campaign optimisationdigital strategyDisplaydisplay advertisingdisplay campaign optimisationmarketing strategymedia optimisationoptimisationoptimizationPerformance MarketingProgrammaticprogrammaticprogrammatic buyingprogrammatic displaytime-based advertising
In our latest piece from the IAB’s Display Trading Council, council members provide their views on programmatic as a dominant trading mechanism.
The last few days have been like research Christmas at the IAB with our flagship Ad spend report showing continued double-digit growth in digital and, for the first time, PwC have undertaken the annual MOST research – tracking the scale of programmatic [...]
It seems that everybody is weighing in on the issue of ad blocking and the impact it’s having on the UK economy; but, with opinions ranging from the logical to the ridiculous, it is apparent that a lack of information and education is fuelling the commotion. Mikko Kotila, principal (pictured below), botlab.io, speaks exclusively to ExchangeWire about how damaging the misguided notions of ad blocking could be on the quest to find a solution.
Last week, the UK Cultural Minister John Whittingdale [...]
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become a core KPI in the quest to effectively measure campaign effectiveness. However, these milestones are bittersweet for non-standard ad formats, which don’t fit the current rules of viewability. ExchangeWire talked to Steve Doyle (pictured below), chief commercial officer, InSkin Media, about how measurement uniformity across all ad formats needs to happen to allow custom formats to thrive.
Although the first step in [...]
Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also revealed that 64% of respondents who have ad blockers installed have been asked to turn them off by a website they were accessing; while, encouragingly, over half said they would switch off their ad blocker if that were the only [...]
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its inventory in Brazil; IAB Brazil launches training course on programmatic media.
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up of human beings who need meaningful connections with brands. It’s a fact made clear by the activity captured in the Eyeota Index on audience data trends within the global programmatic ecosystem, discussed in this piece by, Kevin Tan, CEO, Eyeota (pictured).
In Q1 of this year, demand for audience data continued to rise against a backdrop [...]
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than one device. This demand for 24/7 connectivity has seen the online advertising landscape evolve rapidly – a record €30.7 billion was spent globally on internet and digital marketing last year, according to the Internet Advertising Bureau (IAB) and PWC.
However, with this increase in digital advertising opportunities comes an increased risk of people trying to take [...]
Coull‘s CEO, Irfon Watkins writing exclusively for ExchangeWire.
Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since Steve Jobs penned an open letter in April 2010 explaining why Apple would not support Adobe’s technology. For a simple and amusing timeline of what’s happened since, check out happensinadops’ summary.
Without wanting to fall into the premature proclamation category myself, the alignment of several factors does now seem to indicate that Flash as [...]
Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth in revenue. In comparison, two days ago, Criteo reported a 64% increase in revenue. Is there really more money to be made in retargeting than prospecting?
“Rocket Fuel had a strong second quarter as results beat our prior guidance and our focus on efficiency and costs led to a faster than expected return to adjusted EBITDA profitability,” said Monte Zweben, interim CEO. [...]