Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate sets new standard for programmatic advertising quality; the ever-increasing mobile opportunity; and Acxiom’s quest to use big data to fortify little data.
New findings from Pixalate reveal that 70% of sellers have been exposed to malware-driven ad fraud
Pixalate, Inc., the leading data intelligence platform, this week released its April 2015 Global [...]
Tags Ad Exchangead exchangesAd NetworkBig DataClick FraudCross-ChannelDatadata strategiesDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingProgrammaticprogrammatic buyingresearch
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the delicate relationship between brands and their agencies; a current trend for in-housing programmatic, 75% of marketers plan to increase programmatic brand spend and advertisers’ online performance marketing (OPM) ROI increases 6% to £15 per £1 spent, while four in five Britons online have used a website employing OPM techniques.
Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs
Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox’s strict processes and protocols and how these ensure advertiser’s brand safety.
We have seen a lot of media coverage around brand safety on ad exchanges recently and the reality is that there are risks [...]
Tags 3rd party verificationAd ExchangeAd Trading DeskAdvertiseradvertisersadvertisingadvertising brand safetyadvertising campaignsAgencyAudience BuyingAustraliabrand safetybrand safety platformDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange Newsexchangewire apacfunboxMedia BuyingNew Zealandonline display advertisingOnline Marketingprogrammatic buyingRTBTrading Deskuser generated siteswhite listingWout Van Damme
Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan
Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters.
He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view into inventory consumption patterns giving publishers the insight needed to optimize allocation of their inventory to maximize revenue while discussing how publishers use their Simulation-Based Forecasting to identify new revenue channels.
Wood discusses how aiMatch [...]
Tags Ad ServerAdvertiserAgencyaimatchatlasAudience Buyingaudience serverAustraliaBehavioural TargetingCyberWingDataData visualisationdata visualizationdigital advertisingDigital Marketingdisplaydisplay advertisingdrupalDynamic Ad OptimisationExchange Newsinventory consumptionIPTVjapanMedia BuyingmicrosoftMobileNew ZealandPublisherpublishersRTBsales forcastsell-side ad serving platformsimulation based forecastingthird partyTrading Deskwordpressyield managementyield management platform
Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market
Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the recent partnership with Adnetik – and how it will provide online marketing strategies to grow programmatic buying and RTB in the Japanese marketplace.
For those unfamiliar with your “trading desk” proposition, can you give a brief summary of what kind of service it is?
Our trading desk is effectively a service provider that trades media [...]
Tags adnetikAdvertiserAgencyAudience BuyingDA Consortiumdigital advertisingDigital MarketingDisplaydisplay advertisingDSPExchange Newsjapanjapanese advertising marketMedia BuyingMobileOnline Marketingonline publishersOnline videoprogrammatic buyingRTBsearchTrading Deskvideo
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
Tags Advertiseradvertising management platform (AMP)advertising reportingAgencyAnalyticsAPACattribution modelAudience BuyingAustraliaBehavioural TargetingcriteoDataDigital MarketingDisplaydisplay advertisingExchange Newsfacebookgoogle display networkgoogle searchlinkedinmarin enterprisemarin softwareMedia BuyingOnline MarketingoptimizationRetargetingSingaporesocialsoftware toolssydneyTrading DesktwitterworkflowYouTube
James Zipeure, Chief Operating Officer, VeNA (Video and Entertainment Network Asia), On APAC's Growth In Video & Social Gaming Being One Of The Most Significant Regions Globally, Maximising Inventory Revenue & Embracing The Evolving Online Advertising Landscape
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth in some APAC markets is outstripping all other digital channels. He talks about how VeNA’s business model actively embraces the evolving landscape allowing growth through both traditional sales and platform based channels. He also discusses the opportunity to harness new revenue channels like content development directly with publishers and advertisers.
Can you give an overview of VeNA, its offering [...]
Tags ad exchangesAd Networkadap.tvAdvertiseragenciesAgencyagency trading desksAPACasia pacificAustraliaCasual Social GamingchinaCity VilleDigital MarketingDisplaydisplay advertisingdspsExchange Newsexchangewire apacfacebookFarmVilleFrontier Villein-app advertisingindonesiajapanMafia WarsmarketersMedia BuyingMobilemobile appsNew ZealandOnline MarketingOnline videophilippinespre roll inventoryPublisherpublishersQZonerenrenSEASingaporesocial advertisingsocial gamingSouth East AsiaspotXchangeSSPTrading DeskVeNAvideo advertising
Wout Van Damme CEO, Funbox, On Being A Multi-Channel Performance Trading Desk, Reducing Advertiser’s Media Buying Risk & How TV Advertising Will Be Sold In An Auction Environment
Wout Van Damme is the CEO of Funbox, a multi-channel performance trading desk and here he talks about the Funbox offering of a performance based media buying service across display, mobile, video, social, search and affiliate channels. He discusses how being platform agnostic allows continuous innovation, the ability to split test across exchanges and DSPs for the most effective inventory source and how advertisers work with them on a CPC, CPL, revenue share or CPW (Cost-Per-Whatever) basis.
Can you give [...]
Tags Ad Exchangead exchangesAdvertiserAgencyAudience BuyingAustraliaBehavioural TargetingcpacpcCPLCPWDatademand sideDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange NewsfunboxMedia BuyingMobilemobile advertisingmultichannel performance trading deskOnline MarketingOnline videoPublisherpublishersrevenue shareRich MediaRTBSemantic Targetingthird party dataTrading Deskvideo advertising
Keiichi Tezuka, President & CEO of IponWeb Japan & Derek O’Neil, Chief Business Development Officer, IponWeb, Discuss IponWeb Japan's Success, Rapid Adoption of RTB & Trends In The Japanese Ad Exchange Marketplace
Keiichi Tezuka is President & CEO of IponWeb Japan and Derek O’Neil is Chief Business Development Officer for IponWeb, here they discuss IponWeb Japan – the joint venture between D.A.Consortium Inc.’s consolidated subsidiary, PlatformOne and IponWeb Holdings. They talk about the uniqueness of the Japanese market, the ‘astonishingly fast’ adoption of RTB and the dynamics and challenges of the Japanese market. They also highlight a move into the Chinese market is part of IponWeb Japan’s plan.
Can you give an overview [...]
Tags Ad Exchangead exchange japanAdvertiserAgencyAPACchinaCPMD.A.ConsortiumDataDigital MarketingDisplaydisplay advertisingDSPExchange NewsIponWebIponWeb JapanIponWeb u-Platformjapanjapan advertisingjapanese online advertisingMarketOnemedia agenciesMedia Buyingmedia exchangesOnline MarketingplatfdormonePublisherpublishingRTBsupply sidethird party dataTrading DeskYahoo JapanYieldOne
Phang Chee Leong, CEO Innity, On Its Recent Partnership With China's adSage, Seamless Search & Display Integration & Further Expansion in APAC
Phang Chee Leong, Innity’s CEO, talks about their recent partnership with adSage – China’s leading player in the SEM space. Here he discusses Innity’s aggressive global growth strategy and highlights some of the challenges they anticipate within the Chinese market.
You recently announced a partnership with adSage in China. Can you explain in more detail what the partnership means for Innity? With the growing importance of the digital sphere, marketers are deploying [...]
Tags Ad ExchangeAd NetworkAd ServeradSageAdvertiserAFSAgencyAudience Buyingchinachinese marketDataDigital MarketingDisplaydisplay advertisingDynamic Ad OptimisationExchange NewsindonesiainnitymalaysiaMedia BuyingmonetizationOnline MarketingpartnershippublishersSEMSingaporeSouth East Asiathailandvietnam