67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: 67% of marketers agree that reaching new customers is more challenging than retaining existing customers; 44% of new media movers are willing to pirate content.
What do marketers really think about data-driven advertising?
Recent research from Forrester, commissioned by Magnetic, has revealed the perceived benefits and challenges of utilising data-driven advertising. The [...]
Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: consumer power in the rights to privacy; 85% of users visually engaged with mobile native advertising; native ad user dwell time on mobile double that of desktop; broadcast and cable ratings continue to decline by double figures in the US; and UK consumer engagement worth £6.80 per minute.
Consumer power in the rights to [...]
Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: lack of premium video is holding back industry growth; 57% of senior marketers highlight skill shortage within the programmatic advertising industry; mobile increasingly used to view longer-view videos, and mobile increasingly used by consumers, whilst desktop remains main method of purchase.
Video ad budget to continue growing over the next two [...]
Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: more than half of UK households now own a tablet, up from 2% in 2011; Microsoft’s ‘Value Me’ research indicates a significant data sharing gap and over half of senior brand and agency marketers rate their knowledge of programmatic video as either ‘average’, ‘poor’ or ‘very poor’.
Tablets now in over [...]
Tags AdvertiseradvertisersDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingOnline videoPerformance MarketingProgrammaticProgrammatic VideoresearchtabletVideovideo advertising
Pixalate Sets New Standard for Programmatic Advertising Quality; the Ever-Increasing Mobile Opportunity
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Pixalate sets new standard for programmatic advertising quality; the ever-increasing mobile opportunity; and Acxiom’s quest to use big data to fortify little data.
New findings from Pixalate reveal that 70% of sellers have been exposed to malware-driven ad fraud
Pixalate, Inc., the leading data intelligence platform, this week released its April 2015 Global [...]
Tags Ad Exchangead exchangesAd NetworkBig DataClick FraudCross-ChannelDatadata strategiesDisplaydisplay advertisingExchangeWire ResearchMarketing TechnologyMobilemobile advertisingProgrammaticprogrammatic buyingresearch
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: the delicate relationship between brands and their agencies; a current trend for in-housing programmatic, 75% of marketers plan to increase programmatic brand spend and advertisers’ online performance marketing (OPM) ROI increases 6% to £15 per £1 spent, while four in five Britons online have used a website employing OPM techniques.
Wout Van Damme, CEO Of Funbox, On How Trading Desks Are Responsible For Mitigating Brand Safety When Buying On Ad Exchanges & DSPs
Wout Van Damme the CEO of Funbox, a multi-channel performance trading desk, discusses how technology is only as good as the people using it and says that trading desks are ultimately responsible for advertisers brand safety. He also talks about Funbox’s strict processes and protocols and how these ensure advertiser’s brand safety.
We have seen a lot of media coverage around brand safety on ad exchanges recently and the reality is that there are risks [...]
Tags 3rd party verificationAd ExchangeAd Trading DeskAdvertiseradvertisersadvertisingadvertising brand safetyadvertising campaignsAgencyAudience BuyingAustraliabrand safetybrand safety platformDigital MarketingDisplaydisplay advertisingDSPDynamic Ad OptimisationExchange Newsexchangewire apacfunboxMedia BuyingNew Zealandonline display advertisingOnline Marketingprogrammatic buyingRTBTrading Deskuser generated siteswhite listingWout Van Damme
Jeff Wood, CEO Of aiMatch, On Being A Sell-Side Ad Serving Yield Management Platform, Simulation-Based Forecasting, Data Visualization & Recent Deal With CyberWing Japan
Jeff Wood on aiMatch, its presence in the Australian and wider APAC region and its sell-side ad serving platform for display, mobile, video, IPTV, and newsletters.
He talks about how aimatch helps publishers address channel conflict by providing a comprehensive view into inventory consumption patterns giving publishers the insight needed to optimize allocation of their inventory to maximize revenue while discussing how publishers use their Simulation-Based Forecasting to identify new revenue channels.
Wood discusses how aiMatch [...]
Tags Ad ServerAdvertiserAgencyaimatchatlasAudience Buyingaudience serverAustraliaBehavioural TargetingCyberWingDataData visualisationdata visualizationdigital advertisingDigital Marketingdisplaydisplay advertisingdrupalDynamic Ad OptimisationExchange Newsinventory consumptionIPTVjapanMedia BuyingmicrosoftMobileNew ZealandPublisherpublishersRTBsales forcastsell-side ad serving platformsimulation based forecastingthird partyTrading Deskwordpressyield managementyield management platform
Yuzo Tanaka Discusses The D.A.Consortium Partnership With Adnetik, As It Launches Its New Trading Desk In The Japanese Market
Mr. Yuzo Tanaka, Executive Officer, D.A.Consortium Inc. (DAC) talks about the recent launch of DAC’s ‘Trading Desk’. Here he discusses the recent partnership with Adnetik – and how it will provide online marketing strategies to grow programmatic buying and RTB in the Japanese marketplace.
For those unfamiliar with your “trading desk” proposition, can you give a brief summary of what kind of service it is?
Our trading desk is effectively a service provider that trades media [...]
Tags adnetikAdvertiserAgencyAudience BuyingDA Consortiumdigital advertisingDigital MarketingDisplaydisplay advertisingDSPExchange Newsjapanjapanese advertising marketMedia BuyingMobileOnline Marketingonline publishersOnline videoprogrammatic buyingRTBsearchTrading Deskvideo
Nick Gill, Commercial Director, Marin Software, APAC On Search, Display, Retargeting, Managing The Attribution Models & The Rapid Growth Of The Australian Market
Nick Gill Commercial Director for Marin Software, APAC on their recent launch into the Australian market. He discusses how their expansion from search into the Google Display Network, Facebook and YouTube and partnership with Criteo (retargeting) means advertisers can now manage all their biddable media including workflow, analytics and optimisation from one interface. With their success to date he highlights while this year they have opened offices in Sydney, Singapore and Paris, there are more to come.
Marin has recently [...]
Tags Advertiseradvertising management platform (AMP)advertising reportingAgencyAnalyticsAPACattribution modelAudience BuyingAustraliaBehavioural TargetingcriteoDataDigital MarketingDisplaydisplay advertisingExchange Newsfacebookgoogle display networkgoogle searchlinkedinmarin enterprisemarin softwareMedia BuyingOnline MarketingoptimizationRetargetingSingaporesocialsoftware toolssydneyTrading DesktwitterworkflowYouTube