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  • Video Ads Represent 20% of Digital Investments in Brazil; DynAdmic Presents 5 New Formats

    In this week’s LATAM Roundup: Latest IAB Brazil report reveals that 20% of digital investments in the country go to video, even though almost half of the market relies on search and price comparison platforms; DynAdmic launches five new video formats for advertisers in Brazil; and Facebook adds Brazil Portuguese support to their artificial intelligence assistant ‘M’, available on Messenger app for iOS and Android.

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  • Certification for Media iQ; FastPay Buys AnchorOps

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and NAI membership for Media iQ; FastPay and AnchorOps to merge; ABC accreditation for Integral Ad Science; Deep learning for new recommendation tech at RTB House; MediaCom and Unruly cooperate; and AdSecure adds cryptomining detection capabilties. 

    Media iQ receives certification for online safety & privacy

    Analytics and technology provider Media iQ underlines its commitment to brand safety and online privacy with two [...]

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  • Adsmovil & AdColony to Work Programmatic Mobile Video in LATAM; Brazilian Digital Video Ad Tax Postponed

    In this week’s Latin American Roundup: Adsmovil announced a partnership with the video ad company AdColony which will bring its Instant-Play solution, focused on high-definition programmatic video campaigns, to Latin America; Brazilian taxation for digital video campaigns is postponed to June next year; and the digital ad company RoiX closed a deal with the Argentinian DMP Regargetly to bring its TVxtender and Audiox solutions to Mexico, Chile, Colombia, and Peru.

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  • Programmatic 2.0 Must Help APAC Marketers with Data & Integration

    If there is one thing Asian marketers want out of programmatic, it is help with integration and data insights. With so much focus now on analytics, marketers will need a way to tie all the data together to drive more informed decisions.

    They also want these insights to enrich storytelling across all marketing and communications activities, says Yean Cheong (pictured below), Cadreon’s Asia-Pacific head of programmatic, which is part of the IPG Mediabrands agency group that manages USD$39bn (£29.1bn) in marketing [...]

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  • RedeTV! & Cadreon Launch Programmatic TV Ads in Brazil; IgnitionOne Debuts in Colombia, Argentina & Ecuador

    In this week’s LATAM round up: the Brazilian broadcaster RedeTV! and Cadreon automated TV advertising starting with a Unilever campaign; IgnitionOne debuts in Colombia, Argentina, and Ecuador less than a year of opening new offices in Mexico, investing in their expansion in Latin America; and, finally, Facebook introduced Conrado Leister as its new country director in Brazil.

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  • Mapping the Consumer Journey Through Ambient Data: Q&A with Ken Parnham, Near

    Data is becoming a plentiful resource as we enter the era of hyper-connectivity; and with 45 billion connected devices due to be in use by 2023, volumes are only set to grow. While this gives marketers and enterprises a wealth of information, mining the meaningful insight needed to understand consumer journeys can be challenging. ExchangeWire speaks with Ken Parnham, general manager Europe, Near, about ‘ambient intelligence’ and its ability to solve this issue by providing a granular, unified [...]

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  • Mobile-Only Applies to All: Q&A with Petra Vorsteher, Chief Alliances Officer & Co-Founder Smaato

    Where to next with mobile app monetisation? ExchangeWire speaks with Petra Vorsteher, chief alliance officer and co-founder, Smaato, about mobile-only, the diversity in ad tech, and why Hamburg is an exciting place to watch, when it comes to ad tech.

    ExchangeWire: Where is mobile app monetisation heading?

    Petra Vorsteher: The number of apps, especially those financed through in-app ads, shows no signs of slowing. The trend is very prevalent in the gaming sector, but in other sectors as well. The mobile-only principle is [...]

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  • Facebook Expands Audience Network in Brazil; Social Media Gets 27% of Digital Investments in Argentina

    In this week’s Latin American Roundup: Facebook expands Audience Network in Brazil, allowing Instant Articles integration and aiming publishers to use the solution to monetise their inventories within the social media platform; Social media gets 27% of digital investments in Argentina, according the latest report by AdCuality; and Smartclip makes available another format for their programmatic solutions in Brazil: video wall.

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  • Globo & Google's Deal for Video On-Demand Platform; Vagalume Launches Digital Ads Ops

    This week’s LATAM Round Up brings three stories: Globo’s video on demand platform, Globo Play, will accept new subscribers straight from Google Play and Android TV in the companies latest deal; Vagalume launches department entirely focused on attending musical industry ad agencies and brands, including providing digital platform for campaigns; and, finally, a research study on Brazilian gamers shows that users are willing to download apps with advertising.

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  • Brand Safety in the UK; Location Sciences Launches

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand safety in the UK; Location Sciences launches; Inneractive releases VAMP; MadHive launches blockchain solve for GDPR; Guardian and OpenX collaborate; Ve receives funding; Connected TV in UK; and VR platform for native by Advrty.

    Brand safety risk on the decline in UK

    Measurement and analytics company Integral Ad Science releases the findings of its biannual Media Quality Report. Looking at H1 2017, the [...]

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