News in brief: Sustainability 'Critical' to 74% of Ad Businesses; Reddit Readying Paywalls; Advertising Association Appoints Andria Vidler as President  Sustainability 'Critical' to 74% of Ad Businesses Sustainability is ranked as the second most important challenge for the digital ad ecosystem, overtaken [...]

Adnuntius, a next-generation advertising and marketing platform connecting publishers and media buyers, has partnered with Cedara, the Carbon Intelligence Platform, to drive sustainability in the digital advertising ecosystem. This collaboration will empower Adnuntius with granular carbon measurement capabilities across its [...]

Today (13th February, 2025), Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. [...]

Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]

Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today (February 12th, 2025) announced that Grant Gudgel will serve as Verve’s new SVP [...]

Today, (February 12th, 2025) VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced Ludovic Menard as its new chief product officer (CPO).  Menard returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at [...]

New readership figures from Taboola show that BBC reality TV show The Traitors amassed huge reader interest following its final episode generating more than 1.2m news article page views across the finale weekend. This follows the news that the final episode [...]

Today on The Stack: TikTok’s Teetering Fate in the US; WHSmiths’ Retail Media Expansion  News this week has been dominated by social media, kicking off with TikTok’s teetering fate in the US. Last Sunday, TikTok was cut off for US users [...]

iq digital, a leading marketer for quality media in Germany, and Cedara, the Carbon Intelligence Platform, are excited to announce a strategic partnership to power environmental sustainability initiatives for both iq digital and its advertisers and publisher partners.  This collaboration will [...]

Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [...]