• Programmatic Grows by 71% in Ecuador; El Tiempo Colombia Reaches US Market with Ad Tech

    This week’s LATAM Roundup brings the following stories: Even though Latin America represents only 3% of the entire programmatic market, it has the highest growth rates, which include Ecuador’s (71.5%); El Tiempo Colombia increases programmatic investments, now accountable for roughly 15% of their revenues; and QDOT hires for Latam and launch a Montevideo-based developers hub.

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  • Snap's Q2 Earnings Report Fails to Meet Expectations

    Snap (NYSE: SNAP) had a disappointing start on Wall Street, and yesterday (10 August) Snap Inc. Q2 2017 results missed analysts’ expectations.

    Financial results for the quarter, ended 30 June, reveal the messaging app has 173 million active users, versus expectations of 174.61 million (FactSet). Furthermore, the social media prodigy fell further behind revenue estimates reporting USD$181.7m (£140.0m) in revenue compared to USD$186.2m (£143.5m) (Thomson Reuters).

    Since the IPO, shares have been under pressure, falling nearly 41% over the past three months, in part [...]

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  • Clear Channel & In Loco Media Close OOH Deal; Cazamba Expands to LATAM Countries

    This week’s Latin American Roundup brings the following stories: Clear Channel and mobile ad company In Loco Media close a deal to integrate their solutions in out-of-home campaigns in Brazil; Cazamba expands operations in Latin America with offices in Miami, also considering the North American hispanic market; Teads and Webedia close partnership in Brazil in the ad tech’s seventh exclusive deal this year in the region; and SimpleAds ad network launches their operations in Brazil after raising around £730,000. 

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  • 22% of AU Digital Ads Don't Deliver Uplift; SEA Brands Must Prep for Amazon

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost a quarter of AU digital ads don’t deliver uplift; SEA brands must prepare for Amazon platform; Merkle launches in India via Sokrati; Digital content ratings debut in AU; and SpotX turns on in Japan.

    Almost a quarter of AU digital ads don’t deliver uplift

    Some 22% of digital ads in Australia have failed to drive uplift for key [...]

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  • Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution

    This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and geolocalisation for audience targeting in the entire country; and Gotchosen launches social media environment platform in Brazil, after partnering with the local DMP Tail and Smart Adserver. 

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  • Facebook Made More Profit Than Google

    Yesterday, 26 July, Facebook, Inc. (NASDAQ: FB) reported second quarter 2017 results for the quarter ended June 30, 2017. It beat analyst expectations by generating USD$9.32 bn (£7.10 bn) in revenue, up about 45% from the same quarter last year. Facebook’s net income for the quarter was USD$3.89 bn (£2.96 bn) – up an impressive 71% year-on-year.

    That means Facebook made more profit than Google for the first time in history – though Google’s Q2 profit only slumped to USD$3.52bn (£2.68bn) because it [...]

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  • AU Sees Drop in Invalid Traffic; IAB SG Offers Measurement Guidelines

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU sees drop in invalid traffic; IAB SG offers measurement guidelines; CtrlShift restructures around three biz units; Rakuten Marketing lands in Singapore; C1X ropes in Taiwan’s adGeek; Near expands US operations; and MobAir opens India office.

    AU sees drop in invalid traffic

    More than 97% of desktop inventory in Australia was identified as valid human traffic between October 2016 [...]

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  • Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

    Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within agencies. In this piece, we discuss high-level findings – click here to read the full report.

    The presence of DMPs within the agency ecosystem is widespread. Globally, 79% of agency-side media buying professionals use DMP technology. There is little regional variation (EMEA 76%; APAC 81%; US 80%).

    This figure can be viewed as very strong, [...]

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  • Google's Ad Revenue Reaches USD$23bn

    Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap in quarterly revenue, a growth rate rarely seen among companies its size and one that suggests the big sales gains enjoyed recently by the other internet firms are not done yet. 

    “With revenues of USD$26bn (£20bn), up 21% versus the second quarter of 2016, and 23% on a constant currency basis, we’re delivering strong growth with great underlying momentum, while continuing to [...]

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  • Hands Debuts in Latam & Europe; Brazilian Internet Users Prefer Photo Ads

    In this week’s LATAM Roundup: Brazilian ad tech Hands debuts in other Latin American countries and Europe, led by their new Miami offices, expecting to represent 10% of global revenue by the end of the year; Despite brands investment in video ads, Brazilian internet audience shows strong preference for photos, according to a recent research by Opinion Box and Contentools; and Tremor Video launches their 360 video ad product in Brazil, previously limited due to “technology limitations”.

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