Sparteo announces the appointment of Pierre Lafontaine as VP ad solutions, as the group accelerates its expansion across brands and media agencies.

The appointment marks a new phase for Sparteo, which is scaling its advertiser offering following the build-out of its publisher-first technology stack.

Pierre Lafontaine joined Sparteo 18 months ago as sales house director. Bringing strong experience across ad tech, programmatic and go-to-market strategy, he played a key role in structuring the commercial organisation and strengthening Sparteo’s value proposition for advertisers.

In his new role, he will lead the international rollout of Sparteo’s advertising solutions, initially across Europe and then in the US.

Sparteo’s solutions are built on deep tech relationships with publishers, providing direct access to their data and advanced signals qualification to deliver structured open web environments and performance-driven activations, particularly across video and CTV.

A key role to address international demand

As VP ad solutions, Pierre Lafontaine will oversee the scale-up of Sparteo’s advertiser activity across international markets, supporting brands and agencies looking for more efficient and performance-led programmatic environments.
His role is central to Sparteo’s ambition to extend its advertiser offering beyond its core publisher ecosystem and address growing international demand.

"We’re reaching a new milestone. Having built a fully integrated technology suite for publishers, our focus is now on accelerating its adoption among advertisers. Pierre’s appointment, and the impact he has already made since joining, fully reflects this ambition," said Thomas Pruvot, chief revenue officer and co-founder of Sparteo.

Strong momentum already underway in the UK

Sparteo has recently launched its UK operations and has already delivered early commercial results.
As head of sales UK, Tiernan Jinks is leading this market expansion. With a strong ad tech and start-up background in programmatic and CTV.
Tiernan is responsible for building our local organisation, developing relationships with UK brands and agencies, and deploying Sparteo’s solutions across the market.

SPARTEO

Sparteo is among Europe’s most dynamic ad tech players. Sparteo is an independent, AI-powered ad tech suite built on a sustainable and sovereign infrastructure. Since 2018, it has been transforming programmatic advertising to make it faster, mor...

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