ATS Singapore 2016

8.45am – 9.30am – Coffee & Registration

9.30am: Welcome and Introduction: Programmatic Market Summary
ExchangeWire Research

9.45am: Panel Discussion Session – Industry Insight: What the Tech and Media Landscape Will Look Like
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– Ryan Pestano, GM, Asia, IPONWEB
– Damien Cummings, Global Head of Digital Marketing, Standard Chartered Bank
– Kevin Walsh, Managing Director, APAC, Carat
– Zachary King, Senior Director, MediaMath

10.20am: Keynote Presentation: AOL: Don’t Be a Lemming – the Dangers of Following the Pack
Alex Khan, MD APAC, AOL

10.40am: Panel Discussion Session – Is the Utopia of One-to-One Marketing a Pipedream for Asia-based Marketers?
Moderator: Wendy Hogan, ExchangeWire
– Travis Teo, Director, Integrated Media, SAP
– Kaushal Bhalotia, Director, Digital Marketing, Global, Vuclip Inc, a PCCW Media Company
– Kenrick Drijkoningen, Head of Performance Marketing, HomeAway Asia
– Norliza Kassim, Head of Digital Engagement & Content, Global Digital Marketing, Standard Chartered Bank

11.10am – 11.30am: BREAK

11.30am: Fireside Chat: AppNexus
Sonal Patel, Managing Director APAC, AppNexus

11.50am: Presentation: Operative – Maximizing Your Digital Yield Curve
Barnaby Edwards, VP Global Business Development, Operative

12.00pm: Panel Discussion Session – The Evolution of Publisher Monetisation
Moderator: Wendy Hogan, ExchangeWire
– Jonas Jaanimagi, Head of Media Strategy & Operations, REA Group

– Gulshan Verma, Chief Revenue Officer, Times Internet Limited
– Barnaby Edwards, VP Global Business Development, Operative
– Paul Moss, GM, Platform & Technology, Media Prima Digital
– Shuba Krishnan, Business Development Director, Innity

12.30pm – LUNCH

2.00pm: Presentation & Fireside Chat: Rubicon Project: Evolving Programmatic Monetization – From the Full Stack to Full View
Rick Mulia, Managing Director, JAPAC, Rubicon Project

2.20pm: Making Brand Addressable – Why Online Video and Programmatic Are a Perfect Fit
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– Darin Williams, Managing Director SEA, TubeMogul
– Vicki Lyon, Director – AdTech Asia Pac and Japan, Ooyala
– Charles Less, Head of Advertisng Sales, A+E Networks Asia
– Hemant Chauhan, Regional Digital Director, APAC, Carat

2.50pm: Keynote Presentation: The Trade Desk: The New Norm
Matt Harty, SVP Asia, The Trade Desk

3.10pm: Market Overview – China
Moderator: Wendy Hogan, ExchangeWire
– Sara Ye, President of International Markets, iPinYou
– Winder Chen, Founder & CEO, Kuaizi

3.30pm – BREAK

4.00pm: Panel Discussion Session – Programmatic as Part of the Omni-Channel Mix
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– Michel De Rijk, CEO, Asia Pacific, Xaxis
– Mike Bevans, Sr. Director, Advertising Product Marketing, International, BrightRoll from Yahoo
– Jonathan Mackenzie, Head of Data, Technology and Innovation (APAC), Publicis Groupe
Jay Stevens, Chief Revenue Officer, Adform

4.30pm: Mobile Reboot – Does Ad Tech Need a New Approach
Moderator: Ciaran O’Kane, CEO, ExchangeWire
– Regina Goh, Managing Director, Asia, Blis
– Krishan Patel, Vice President, Business Development – APAC, Amobee
– Vikas Gulati, Managing Director, Asia, Opera Mediaworks
– Janice Chan, Senior Director, Digital Marketing, Starwood Hotels & Resorts Asia Pacific


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