Programmatic Foundations 2017 - Singapore
23rd Nov 2017
The Working Capitol
The Commons (Level 3),
1 Keong Saik Road,
Programmatic Foundations 2017, Singapore - One-day Training Course
Brought to you by ExchangeWire & Re/Digital
With programmatic penetration in APAC standing at 17% of overall digital ad spend and being expected to double to 35% by 2019, there is clearly a need for individuals to be equipped with the relevant knowledge to plan effective programmatic strategies for their brands and clients.
ExchangeWire and Re/Digital return to bring you our one-day Programmatic Foundations course to provide you with the basic knowledge and foundation of programmatic marketing, the current landscape of partners, and how you can best leverage data and technology to reach your consumers.
This workshop is suitable for client-side marketers or account planners from agencies new to programmatic marketing or wishing to strengthen their foundations in their programmatic marketing knowledge. Industry experts and guest speakers will be present to discuss case studies and demonstrate the use of relevant technology for decision-making and the best use of data deployment. We take a hands-on approach for our courses- not just lecture-style training but facilitating you through group work that will help you solidify your learning for the day.
What you will learn:
- Introduction to programmatic marketing
- An overview of programmatic landscape and tech partners you need to work with
- Terms used in programmatic
- How to plan your programmatic strategy that works for your business/your client
- Measuring programmatic
- Challenges in programmatic marketing
Our lead trainer, Jodie Collins, is a digital marketing and media professional who has been working in digital marketing, creative and media strategy for 19 years, while working across the Asia-Pacific region for the past 10 years. Jodie has planned and facilitated digital workshops for cross-cultural teams across all markets in Asia. She is a highly experienced and engaging facilitator who brings warmth and a friendly approach to learning in addition to sharing current industry knowledge.
Grab your tickets now and get an early bird price at $415SGD until 1 Nov 2017. Prices will rise then to $465SGD.
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