This week's edition of The MadTech Podcast was recorded in front of a live audience in Singapore, with special guests Mike Chowla, Senior Director of Product Management, PubMatic; Janet Leung, Director of Product, Publicis Media Precision APAC; and Stefen Kyaw, Digital Marketing Lead, GrabFood, discussing in-app advertising and movements by Google.
In this week's episode:
- Will Google will restrict third party tracking capabilities in Chrome, and could be a move to protect their search business over their advertising business?
- Google's implementation of unified 1st price auctions and regional differences in PMP & closed environment popularity.
- Value of in-app advertising for brands, how innovative technology solutions can address brand concerns and opportunities within diverse gaming audiences.
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