MassiveMusic's Roscoe Williamson on Taylor Swift’s Return to TikTok, Microsoft’s Menu Ads, and Political Ads Potentially Arriving to UK CTV

On this episode of the MadTech Podcast, Mat Broughton is joined by Rachel Smith and Roscoe Williamson, Global Creative Strategy & Innovation Director at MassiveMusic and Songtradr.

They discuss Taylor Swift’s return to TikTok, Microsoft’s decision to test ads in the Windows 11 Start menu, and political ads potentially arriving to UK TV screens ahead of the upcoming election.  

Taylor Swift returns to TikTok despite its fight with Universal (Financial Times)

Taylor Swift has made a return to TikTok, following a royalties dispute with Universal Music which saw the video giant pull the music group’s catalogue from its platform. 

Microsoft starts testing ads in the Windows 11 Start menu (The Verge)

Microsoft is starting to test ads inside the Start menu on Windows 11. The software maker will use the Recommended section of the Start menu, which usually shows file recommendations, to suggest apps from the Microsoft Store. 

Political ads could be heading to UK TV screens due to legal loophole (The Guardian)

For the first time, ITV is considering allowing political parties to buy ad space on its ITVX streaming platform ahead of the upcoming general election. The ban of political ads on TV currently only applies to linear.