In this special episode of the MadTech Podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, Co-Founder and Sport, Marketing & Commercial Leader at Sport Design Australia.
John and Ryan delve into a sports-inspired conversation, expanding on:
- How brands can successfully harness sports in their marketing efforts
- How brands can take advantage of sports branding partnerships
- Why brands should get involved in community
- AI’s role in assisting brands and advertisers
- Investing in long-term brand alignment
- The importance of brands accompanying sports fans during both the good and bad times