Our clients rely on us for our global digital leadership and data transformation capabilities. Lotame, who we’ve partnered with for many years, are consistently ahead of the curve in extracting value from data. We’ve tested early iterations of Lotame Collaborate with great success. Data collaboration is increasingly important as part of a privacy-preserving, portfolio-based approach to audience targeting, and we look forward to working closely with Lotame.
— Miles Pritchard, Partner, Data & Technology Transformation, OMD EMEA

Company description

Lotame is a technology company that makes customer data smarter, faster, and easier to use for digital marketers. Our end-to-end data collaboration platform Spherical empowers thousands of marketers, agencies, and media owners to onboard, access, analyse, and activate the data they need to understand and engage consumers. Our proven commitment to industry interoperability, connectivity, and privacy help drive successful business outcomes for companies on their terms. Lotame is headquartered in the United States and serves global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.