#TraderTalkTV: Mark Zagorski, CEO of Exelate, Explains Real-Time Data Modelling

Sophisticated data modelling has become a requisite for most traders working in the data-driven ad space. Some are building their own prop models, others are partnering with the likes of Exelate to personalise the message for the audiences they are trying to reach. In this episode of #TraderTalkTV we get Mark Zagorski, CEO of Exelate, to explain his company's approach to Real-Time Data Modelling.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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