#TraderTalkTV: Jason Bigler Gives Some Insight Into Google’s Customisable RTB Toollkit, “Open Bidder”

Customisation is the buzzword around the RTB eco-system at the minute. Customised bid logic. Customised algos. Off-the-shelf solutions are not enough for the cutting-edge trading companies in the space. A lot of the buy-side solution providers are gravitating in this direction - including Google. In this week's #TraderTalkTV Jason Bigler, Director, Product Management at Google, whiteboards the concept of "Open Bidder", how it works, where it sits in the Google infrastructure and who might use the new solution.

Ciaran O'Kane: Ciaran O’Kane is the CEO of WireCorp, the publishing holding group focused on the digital advertising, retail technology and gaming sectors.  He has worked in digital advertising over the last twenty years as a developer, digital marketer, ad operations provider, media monetisation specialist and senior sales executive.  He continues to write editorial for ExchangeWire on advertising technology, marketing technology and programmatic  - and acts as an advisor to a number of leading digital media companies in Europe.
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