During a time when IOs ruled display media buying, the risk of ad misplacement was largely limited to the potential for human error. Fast forward to today - the landscape is very different and brand safety is paramount.
How can brands 'keep safe' and avoid misplacement of their ads?
Here Anant Joshi, international business director, Meetrics outlines how ads get misplaced and how the industry as a whole can mitigate this risk.
Key areas covered in this episode include:
- The increased risk of ad misplacement with the growth of programmatic
- How brands can verify where their ads are appearing, including the increased complexities of this as a result of multiple nested iframes
- The techniques used by verification companies to scale ad verification
- Where responsibility lies to reduce the risk of ad misplacement