In this special, vox pop edition of TraderTalk TV at dmexco 2016, ExchangeWire hear from James Prudhomme, managing director EMEA, Index Exchange explains how the industry is dealing with the contentious topic of transparency.
In this episode you will find out about:
- Why the programmatic ecosystem has struggled with transparency
- With anti fraud solutions becoming more prominent, how brands are becoming better at holding programmatic stakeholders to account
- How, in the long term, greater transparency will benefit the whole industry, not just the brands who hold the budgets
- The easiest steps a brand can take to get more transparency on their programmatic media buys
- The prevalence of the problem of transparency in the industry