• dmexco is Growing Up & Evolving with the Industry

    With the frenzy of dmexco now slowly beginning to dissipate, it’s a good time to reflect on what the ad tech playground means to the industry and whether the industry conversations lived up to expectations. ExchangeWire invites some seasoned dmexco delegates to share their opinions.

    A conference that evolves with the industry

    “This year, dmexco was bigger, louder, more sophisticated than ever before. Alongside the evolving concepts that are enthusiastically discussed throughout the event, the data suppliers too are changing and [...]

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  • Ad Tech Dominates: Looking Back at dmexco & Forward to the Future

    With another highlight of the programmatic calendar done and dusted, Anton Kooijman (pictured below), managing director Northern Europe, Rubicon Project, looks at the behemoth of a trade show that dmexco has become and the key trends coming out of this year’s conference – outside of the Debate Hall.

    Ad tech now dominates

    No longer is it confined to a certain Hall – ad tech is now the accepted norm. Giants like Facebook, Amazon, and Google sit amongst DSPs, SSPs, exchanges, retargeters, and [...]

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  • 42% Win Business with AI Products: Perceptions of AI at dmexco 2017

    With artificial intelligence (AI) the talk of the town over the past few months, it was unsurprisingly expected that this would be no different at dmexco this year. Industry Index and Wise PR carried out some custom research on the ground in the Koelnmesse, exclusively for ExchangeWire, to understand the changing perceptions of AI in the advertising industry.

    Some interesting statistics were derived from the research, with one of the most interesting findings that, of the companies with AI [...]

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  • How to Build Your Ad Tech Brand in Germany

    As international technology companies get ready to head to dmexco in Cologne, Andrea Buzzi, CEO and founder of German communications agency, Frau Wenk+++, underlines the key market specifics for global ad tech companies to consider when entering the German market.

    With a population of more than 80 million people, Germany is Europe’s largest market by some margin. It’s therefore not surprising that companies from abroad strive to enter and conquer this country. Tech companies in particular have an eye on [...]

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  • Striking the Balance Between Human & Machine in Marketing

    Today’s marketing leaders face huge challenges. Overwhelmed by data, marketers need to move faster than ever to keep up with the pace of change; and they need to show results that have real business impact, writes Guillaume Roques, EMEA CMO, Salesforce, exclusively for ExchangeWire. 

    The good news is that every aspect of this increasingly complex role will be extensively discussed at dmexco this year – it’s a great way for the digital marketing industry to collectively learn from each other and [...]

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  • dmexco Survival Guide from an Industry Veteran

    Cannes is the most fun. CES has The Strip. IAB Leadership is ideal for catching up with friends. Perhaps Mobile World Congress is the largest… But none of these compare to dmexco’s nearly 60,000 in-industry attendees, its concentration of tech vendors, agencies, (some) brands, and all the rest. Here’s what you need to know about the best ad tech show of the year, writes dmexco veteran and president of Industry Index, Jonathon Shaevitz.

    dmexco’s strength is its distillation – focus [...]

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  • Experts Predict the Key Themes of dmexco 2017

    The annual dmexco conference in Cologne is almost upon us again. The year so far has offered up a plethora of hot talking points within the advertising industry – but will they still be the talk of the town, or the halls of the Koelnmesse next week? ExchangeWire asks industry experts what they expect to be the key themes at dmexco 2017 and they certainly had plenty to say.

    What does Marc Pritchard have to say?

    “Whilst many are likely to predict key [...]

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  • What to Expect from the Digital Media Playground: dmexco 2017

    The 2017 dmexco conference takes place in just two weeks and, for the world of ad tech, it is the beacon event in the advertising calendar. The agenda, touting 250 hours of programme, with more than 570 speakers across the two-day event, includes Twitter CEO, Jack Dorsey; Facebook’s COO, Sheryl Sandberg; Sir Martin Sorrell, CEO of WPP; and of course, one of the most recognisable names to come out of advertising this year, Marc Pritchard of P&G.

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  • Looking Ahead to Ad Tech’s Monster Week in Europe

    For one week every year the global ad tech community descends on London and Cologne to feast on product releases, ad tech rumour, and granular content.

    This year, it all starts in London on Monday, 11 September, with the world’s most-respected and longest-running programmatic event, ATS London, now in its ninth year and almost sold out!

    Next comes dmexco, the biggest ad tech exhibition in the world. This two-day extravaganza takes place in Cologne and is described by [...]

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  • Who Are the Winners & Losers of dmexco 2016?

    The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger and bolder than last year, with 50,000 visitors and 1,000 exhibitors, crammed into four huge conference halls with a whisper of A/C and plenty of gimmicks to go round. From acrobatic dancers to live tattooists, professional baristas to lycra-clad promo girls (yes, even in 2016), vendors employed all means possible to draw in the hordes [...]

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