AdPlayer.Pro, an international provider of digital video advertising tech solutions, has released the company’s Q2 2023 results.
According to the announcement, in Q2 2023 AdPlayer.Pro proceeded with the further enhancement of its key tech solutions, i.e. the ad-enabled video player, as well as the video ad serving and ad management platform.
Namely, according to Natalie Romankina, the AdPlayer.Pro CEO, some of the upgrades included the expansion of the platform dashboard functionality, which enables its users to further streamline the setup and delivery of live video content across all platforms and screens.
In addition, AdPlayer.Pro has added the video stream tester solution directly to its website. In particular, the stream tester functionality allows checking the media playback quality, as well as the performance of live streams (in MPEG-DASH & HLS formats) and debugging them, if necessary.
As for the other functionality improvements, Ms. Romankina recognised the increase in the company’s customers’ interest in the shift from VPAID to SIMID & OMID for their online ad business. In this respect, the good news is the AdPlayer.Pro video player already supports both of these video ad standards.
“It’s true that we’ve been tracking the gradual adoption of OMID & SIMID across the digital video ad industry, and quite naturally our business partners have been demonstrating their growing interest in it, too. Certainly, our dedicated customer care specialists are always ready to assist them with the implementation, if needed,” she added.
As announced, AdPlayer.Pro will be exhibiting at the upcoming DMEXCO on Sept. 20 - 21, 2023 in Cologne, showcasing its flagship products at booth F-033 in Hall 07.1.
To schedule a meeting with the AdPlayer.Pro team at DMEXCO 2023, please send us an email at firstname.lastname@example.org.