ATS NYC 2016 – Keynote & Fireside Chat: IPONWEB: First-Party Machine Learning in Programmatic

At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’?

In this keynote presentation and fireside chat, You will hear from Woodman about the following:

- The sheer growth of data in the digital industry and how businesses are coping with it

- The increasingly prevalent role of machine learning

- How brands building their own algorithms can bring them a competitive advantage

- The prospect of an Open Machine Learning protocol to bring more transparency to data and machine learning

You can fine a full write-up of Woodman's keynote speech here.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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