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At ATS New York 2016, Nathan Woodman, general manager, Demand Solutions, IPONWEB delivered a keynote speech on the topic of first-party machine learning in programmatic, with a request to the industry: can we create a framework for ‘Open Machine Learning’?

In this keynote presentation and fireside chat, You will hear from Woodman about the following:

- The sheer growth of data in the digital industry and how businesses are coping with it

- The increasingly prevalent role of machine learning

- How brands building their own algorithms can bring them a competitive advantage

- The prospect of an Open Machine Learning protocol to bring more transparency to data and machine learning

You can fine a full write-up of Woodman's keynote speech here.