ATS NYC 2016 – The Rise of The Data-driven Publisher

At ATS New York on 3 November, ExchangeWire's CEO, Ciaran O'Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation Entertainment, and Felix Zeng, Director of Business Development – Programmatic Sales, The Weather Channel.

The panel discussion covers:

- The common data mistakes made by publishers

- What skill sets publishers require to hone their data strategies

- How publishers can work together to scale the data opportunity

- Applications for data outside of audience segments

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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