by Lindsay Rowntree on 30th Dec 2016 in TRADERTALK

At ATS New York on 3 November, ExchangeWire's CEO, Ciaran O'Kane moderated a panel discussion on the topic of the rise of the data-driven publisher between Sara Livingston, VP, Digital Strategy, Turner, Mike Finnegan, VP, Programmatic & Product Innovation, Live Nation Entertainment, and Felix Zeng, Director of Business Development – Programmatic Sales, The Weather Channel.

The panel discussion covers:

- The common data mistakes made by publishers

- What skill sets publishers require to hone their data strategies

- How publishers can work together to scale the data opportunity

- Applications for data outside of audience segments

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