ATS NYC 2016 – Is Programmatic Video Going to Change the Media Buying Landscape?

At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of programmatic and data strategy, Business Insider discuss inventory, industry resource and the development of the landscape. 

This panel discussion covers:

- The limitations of video advertising, including VPAID versus VAST technology

- Challenges of video on the buy side versus the sell side

- The shift in ownership due to the rise in education

- The move of video away from programmatic to a managed service

A full write up of the panel discussion can be found here.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
Recent Posts