ATS NYC 2016 - Is Programmatic Video Going to Change the Media Buying Landscape?

by Lindsay Rowntree on 2nd Jan 2017 in TRADERTALK

At ATS New York on 3 November 2016 Matt Prohaska, CEO, Prohaska Consulting moderated a panel discussion about whether programmatic video is going to change the media buying landscape. Panellists Jim Daily, president, USA, Teads.tv and Jana Meron, VP of programmatic and data strategy, Business Insider discuss inventory, industry resource and the development of the landscape.

This panel discussion covers:

- The limitations of video advertising, including VPAID versus VAST technology

- Challenges of video on the buy side versus the sell side

- The shift in ownership due to the rise in education

- The move of video away from programmatic to a managed service

A full write up of the panel discussion can be found here.