Surviving the Duopoly – How Ad Tech Remains Relevant

At ExchangeWire Live New York back in March, Ciaran O'Kane, CEO, ExchangeWire moderated a heated and contentious discussion about the place of ad tech in the ecosystem and how it can survive against the Google and Facebook duopoly. The panel featured Ari Paparo, CEO, Beeswax; Jason Kint, CEO of Digital Content Next and Yieldbot co-founder and CEO; and Google and Facebook advocate, Jonathan Mendez.

In this episode you will find out:

- Could Netflix turn the duopoly into a triopoly?
- With Google and Facebook gaining 100% of the growth, are we operating in a zero-sum game? Is there anything wrong with that?
- How do we keep the duopoly muzzled?
- How has Facebook got away with shady measurement techniques for so long?
- How will the open web survive with the rise of mobile and social app usage?

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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