SpotX CRO Sean Buckley Talks Programmatic Video & Connected TV

In another special episode of TraderTalk TV coming direct from Cannes, ExchangeWire CEO Ciaran O'Kane discusses the changing landscape of programmatic video and connected TV with Sean Buckley, CRO, SpotX.

Buckley discusses:

- Header bidding in video versus display

- The necessity of header bidding in the display ecosystem, despite the supply constraint

- How SpotX is developing its ad server to manage holistic yield management as an evolution to the hack of header bidding

- The growth of programmatic TV and the future trend of shifting budgets from traditional into connected TV

- The differing global trends of connected TV

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
Recent Posts