The Road to ATS London: Wayne Blodwell on the Great Service Layer Debate

In a series of videos charting the road to ExchangeWire’s flagship event, ATS London, ExchangeWire CEO Ciaran O’Kane catches up with some of the speakers, who will be on stage on 11 September to debate hard-hitting industry topics.

Wayne Blodwell, founder and CEO, The Programmatic Advisory will be taking part in the panel session 'The Great Service Layer Debate: Consultancies and Agencies'. Here, Blodwell chats with O'Kane about his point of view on the changing role of agencies and consultancies within the wider advertising ecosystem.

Blodwell will be joined on stage at ATS London by experts from both sides of the coin, including managing director of boutique consultancy, Infinitive, Fiona Davis; Publicis Media's Danny Hopwood; and Amir Malik, who was recently appointed by Accenture as their digital marketing expert.

ATS London is a one-day event featuring speakers from the most innovative and important companies in the automated and data-driven marketing and advertising industry, both big and small. It takes place at BFI Southbank in London on 11 September. The event is always a sell-out, so be sure to secure your ticket now. More information, including the agenda, speaker list, and where to buy tickets, can be found here.

New to ATS London? Catch up on content from last year's event for a flavour of what you can expect.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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