In the second of the series, Juvillier interviews Christophe Parcot, chief revenue officer, SoLocal Group, who provides his expert insight on the following:
– The main trends of 2017
– Advertiser desire to control programmatic strategy and operate programmatic in-house
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading
The first interview of the series, with Reworld Media's Jeremy Parola, can be viewed here.