Road to ATS Paris: Reworld Media's Jeremy Parola Discusses French Programmatic Trends←Back to Index
In ‘Road to ATS Paris’, a series of interviews charting programmatic trends in the French advertising industry, Michel Juvillier, CEO, Juvillier Conseil interviews a number of experts from agencies and publishers, to bring a flavour of the key topics that will shape ATS Paris 2018, which takes place on 28 March. Video content is in French.
In the first of the series, Juvillier interviews Jeremy Parola, chief digital officer at Reworld Media, who provides his expert insight on the following:
– The main trends of 2017
– Advertiser desire to control programmatic strategy and operate programmatic in house
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading