In the third of the series, Juvillier interviews Charles Gros, co-founder and managing director, Tradelab who provides his expert insight on the following:
– The main trends of 2017
– Programmatic TV strategy
– Advertiser desire to control programmatic strategy and operate programmatic in house
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading
– The first interview of the series, with Reworld Media’s Jeremy Parola, can be viewed here.
– The second interview of the series, with SoLocal's Christophe Parcot, can be viewed here.