In the forth of the series, Juvillier interviews Vincent Salini, head of digital & brand content, Mpublicité- Regie Obs who provides his expert insight on the following:
– The main trends of 2017
– Programmatic TV strategy
– Advertiser desire to control programmatic strategy and operate programmatic in house
– How the issues of transparency and fraud will be dealt with in 2018
– The increasing prominence and resulting future of deal ID-based trading
– The first interview of the series, with Reworld Media’s Jeremy Parola, can be viewed here.
– The second interview of the series, with SoLocal's Christophe Parcot, can be viewed here.
– The third interview of the series, with Tradelab's Charles Gros, can be viewed here.