ATS Berlin: Monetising Content in a Data-Driven World

At ATS Berlin on 6 November, 2018, ExchangeWire CEO, Ciaran O'Kane, sat down with four experts to discuss the challenges and opportunities within content monetisation for publishers and the nuances that exist within the German market. James Prudhomme, head of international, Index Exchange; Serhan Guenes, head of advertising and partnerships, eBay Inc.; and Austin Ley, data advertising lead at Scout24 entered into a lively discussion about how publishers need to take control of their own destinies and the role that data should play within that.

Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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