In this industry byliner, SelectMedia’s CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud.
The use of programmatic software for the purchase of digital video advertising is already a fact in Asia. The technology has brought about a great change to the field of marketing, which was previously dominated by traditional video marketing practices. Programmatic video marketing has been particularly preferred over [...]
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the last, the quality of digital advertising is called out so publicly. As Ryan Kangisser, founder and managing partner of ad tech and martech consultancy Stack I/O explains, writing exclusively for ExchangeWire, irrespective of the possible motives behind this story, it is an important reminder of just how quickly the industry (and all of [...]
On 9 February, 2016, The Times published an investigative article on the topic of brand safety, with the explosive headline, ‘Big Brands Fund Terror Through Online Adverts’. The article, which claims some of the world’s biggest brands are unwittingly funding Islamic extremists, white supremacists, and pornographers by advertising on their websites, appeared on the front page of the printed publication (average circulation 446,000) and has since been shared nearly 800 times across social media. Mercedes Benz, Sandals, Waitrose, and [...]
The advertising industry is not without its challenges. And marketers can have a tough time grappling with these challenges alongside maintaining efficiency and effectiveness. Per Pettersen (pictured below), CEO of Impact Radius, which acquired fraud detection platform Forensiq in June 2016, speaks exclusively with ExchangeWire about how brands can overcome these challenges, how the industry is tackling fraud, and how Impact Radius is evolving as a business.ExchangeWire: What do you believe to be the greatest challenges faced by marketers [...]
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Deutscher Programmatic Code of Conduct; Adjust mobilisiert gegen Ad Fraud; Neue App-Daten für adsquare; und Fünf Fragen zum Code of Conduct an Julian Simons, BVDW-Fokusgruppe Programmatic.BVDW ruft zur Selbstverpflichtung auf Code of Conduct auf
Nach zweijähriger Vorlaufzeit ist es jetzt soweit: Der BVDW wagt mit seinem Programmatic Code of Conduct einen Vorstoß in die Standardisierung des Marktes. Mit Hilfe der Selbstverpflichtung will [...]
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor and Circulate; IAB and ISBA cooperate on mobile buying handbook; Snapchat IPO is coming; More lift with Rich Media; Spotify and WPP announce partnership; Widespace’s new ad platform; Protected Media’s anti-ad-fraud solution; and European viewable completion rates analysed by TubeMogul.Facebook update on metrics and reporting
Criticism on Facebook’s lack of transparency has prompted the company to [...]
TagsAd ServerAd SpendAd TechAd TradingAd ViewabilityAdvertiserAnalyticsautomated guaranteedDigital MarketingDisplayEuropeFacebookfraudMarketermeasurementMedia BuyingMobileProgrammaticPublisherRich MediaTechnologyViewability
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Less ad fraud in UK; SpotX and Vemba partner; Integral Ad Science and AOL; Brandwatch expands to France; and new CEOs for iotec and Kiosked.
Ad fraud numbers falling in UK
The number of fraudulent ads in the UK has decreased by almost two-thirds in the past 12 months – at least when it comes to the ads tracked by measurement provider Integral Ad Science. [...]
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate by JICWEBS; Google goes anti-pop-up ad; The Independent’s digital-only success; New market transparency tools by AppNexus; Adelphic and Grapeshot integrate; Sizmek and Fuisz work on ‘hot spots’; and Index Exchange powers Time Inc. header bidding.
The Trade Desk goes public
Demand-side platform provider The Trade Desk is preparing for their IPO. In the course of admission to listing, [...]
TagsAd Exchangead fraudAd NetworkAd ServerAd SpendAd TechAd VerificationAdvertiserAgencyBrandBrand SafetyContextDataData StrategyDemand Side PlatformDSPEuropefraudHeader BiddingMarketing AutomationMarketing TechnologyMedia ValuationOmni-ChannelPlatformProgrammaticRTBTechnologyUKVideoViewability
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and UK; Lotame unlocks data; AOP and The Media Trust partner; Cloud-based SaaS-platform for SourceKnowledge; Adelphic DSP brings behaviour-centric cross-channel solution; and OpenX simplifies header bidding.
Pinterest pushes video ads
Video ads first emerged on Pinterest last autumn. Now the virtual pinboard takes the next step and introduces promoted video ads – gif-like ads that run silently but [...]
TagsAd Exchangead fraudAd NetworkAd ServerAd SpendAd ViewabilityAdvertiserBehavioral TargetingBehavioural TargetingBig DataCross-ChannelCross-deviceDataData Management PlatformDemand Side PlatformDSPEuropefraudHeader BiddingMarketing TechnologymeasurementMobileMobile Ad NetworkProgrammaticRTB
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook want to combat ad blockers; Enterprise header bidding solution by AppNexus; Less ad blocking in Germany; Solid quarter for YuMe; and Pixalate partners with MobFox.
Facebook take anti-ad-block measures
Facebook want to protect their ad revenue, at the risk of putting off their users. The social network is planning to make ads look indistinguishable from user content in a bid to hamper ad-blocking technology.
The network, thus, [...]