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ATS Berlin 2018

AGENDA - ENGLISH

09.00am – Breakfast & Registration

09.40am – Welcome & Introduction
– Rachel Smith, COO, ExchangeWire

10.00am – Panel Discussion: Monetising Content in a Data-Driven World
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– James Prudhomme, Head of International, Index Exchange
– Serhan Guenes, Head of Advertising & Partnerships, eBay Inc.
– Austin Ley, Lead, Data Advertising, Scout24

10:30am – OpenX Keynote Presentation: The Importance of Trust and Transparency in the Programmatic Business
Speaker:

– Mario Gebers, Director Business Development, OpenX

10.50am – Fireside Chat: DTC: The New Consumer Religion
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:

– Diana Loriot, Country Manager Media DE, Sociomantic – Dunnhumby

11.10am – Coffee & Networking Break

11.30am – Panel Discussion: The Big Opportunity for Independent Ad Tech in Mobile App Marketing
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:

– Alexej Habinski, former Global Head of Performance Marketing, foodora
– Jessica Hasenplaugh, Head of Acquisition, Wooga Games

12.00pm – Panel Discussion: Using Programmatic to Maximise Mobile Revenue
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Andrew Buckman, EMEA MD, Sublime
– Stephen Lee, Head of Business Development, DECA Games
– Alisa Bazyk, Technical Monetisation Director, SOFTGAMES
– Iva Parvanova, Team Lead Business Development, PubNative

12.30pm: Fireside Chat: The Rise of Bespoke Trading
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speaker:

– Cadi Jones, Commercial Director EMEA, Beeswax

12.50pm – Lunch & Networking Break

14.00pm – Fireside Chat: Why Brands Should Embrace In-App Advertising 
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:
– Jean-Baptiste Godinot, MD Germany, Gameloft

14.20pm – Fireside Chat: IAB Tech Lab
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speakers:
– Dennis Buchheim, SVP & GM, Tech Lab, IAB
– Oliver von Wersch, Founder & CEO, vonwerschpartner Digital Strategies
– Alex Cash, Global Privacy Engineer, OneTrust

15.00pm – Panel Discussion: Agency Panel: Making Programmatic Work for Advertisers
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:

– Dorota Karc, Head of Programmatic, spacedealer
– Marie-Claire Raden, Founder & Managing Director, tectumedia
– Joern Strehlau, Head of Xaxis, Product & Data, [m]platform
– Hannes Carl Meyer, Managing Partner Programmatic Data Strategy, Annalect – Omnicom Media Group Germany GmbH

15.30pm – Closing Remarks & Networking Drinks

 

PROGRAMME - DEUTSCH

09:00am – Fruhstuck & Check-In

09:40am – Begrüßung & Intro
– Rachel Smith, COO, ExchangeWire

10:00am – Podiumsdiskussion: Wie Publisher ihre digitalen Inhalte in datenbezogener Umwelt monetarisieren können
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– James Prudhomme, Head of International, Index Exchange
– Serhan Guenes, Head of Advertising & Partnerships, eBay Inc.
– Austin Ley, Lead, Data Advertising, Scout24

10:30am – OpenX Keynote Presentation: The Importance of Trust and Transparency in the Programmatic Business
Speaker:

– Mario Gebers, Director Business Development, OpenX

10.50am – Fireside Chat: DTC: The New Consumer Religion
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:

– Diana Loriot, Country Manager Media DE, Sociomantic – Dunnhumby

11:10am – Kaffeepause

11:30am – Podiumsdiskussion: Wie selbstständiges Adtech die Gelegenheit in Mobile App Marketing ergreifen können
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:
– Alexej Habinski, former Global Head of Performance Marketing, foodora
– Jessica Hasenplaugh, Head of Acquisition, Wooga Games

12:00am – Podiumsdiskussion: Wie Programmatic Mobile-Einkommen maximierien kann
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Panellists:
– Andrew Buckman, EMEA MD, Sublime
– Stephen Lee, Head of Business Development, DECA Games
– Alisa Bazyk, Technical Monetisation Director, SOFTGAMES
– Iva Parvanova, Team Lead Business Development, PubNative

12.30pm: Fireside Chat: The Rise of Bespoke Trading
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speaker:

– Cadi Jones, Commercial Director EMEA, Beeswax

12:50pm – Mittagspause

14:00pm – Kamingespräch: Warum Marken In-App-Werbung begrüßen sollten
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Speaker:

Jean-Baptiste Godinot, MD Germany, Gameloft

14:20pm – Kamingespräch: IAB Tech Lab
Moderator:
– Ciaran O’Kane, CEO, ExchangeWire
Speakers:
– Dennis Buchheim, SVP & GM, Tech Lab, IAB
– Oliver von Wersch, Founder & CEO, vonwerschpartner Digital Strategies
– Alex Cash, Global Privacy Engineer, OneTrust

15:00pm – Podiumsdiskussion: Agenturen – Programmatic erfolgreich für Marken machen
Moderator:
– Lindsay Rowntree, Head of Content, ExchangeWire
Panellists:

– Dorota Karc, Head of Programmatic, spacedealer
– Marie-Claire Raden, Founder & Managing Director, tectumedia
– Joern Strehlau, Head of Xaxis, Product & Data, [m]platform
– Hannes Carl Meyer, Managing Partner Programmatic Data Strategy, Annalect – Omnicom Media Group Germany GmbH

15:30pm – Networking

 

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