DoubleVerify’s Andrew Giordano on Connected TV & Fraud

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector.

Giordano discusses:
- Areas within CTV vulnerable to fraudulent practices, and where advertisers are being hurt by lack of measurability and prosecution.
- What solutions have been developed to combat CTV fraud, and how these address issues that were not previously sold.
- Different methods of fraud detection within CTV, and how traditional methods have significant drawbacks.

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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