by Mathew Broughton on 3rd Dec 2019 in TRADERTALK

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews Andrew Giordano, VP of revenue operations at DoubleVerify, to discuss the programmatic opportunities in Connected TV (CTV) and the increasing risk of fraud in the sector.

Giordano discusses:
- Areas within CTV vulnerable to fraudulent practices, and where advertisers are being hurt by lack of measurability and prosecution.
- What solutions have been developed to combat CTV fraud, and how these address issues that were not previously sold.
- Different methods of fraud detection within CTV, and how traditional methods have significant drawbacks.

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