Permutive’s David Reischer on Edge Computing vs. Cloud Computing

In this episode of TraderTalk TV, ExchangeWire’s Ciaran O’Kane interviews David Reischer, lead solutions architect, Permutive, to discuss Edge Computing in ad tech, and how it compares to cloud computing technologies.

Reischer discusses:
- The challenges of central data processing involved with ad tech cloud computing solutions.

- The theory behind edge computing, its device use cases, and how such techniques address the limitations of cloud computing.

- How edge computing can facilitate behavioural targeting through the privacy-first world.

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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