In this episode, O'Kane and Raby discuss:
– The current types of data stacks, and how marketers and brands can understand which is best for them;
– How the degradation of the third-party cookie is shaping the role of the DMP, and the replacement solutions available;
– The role of the CDP and the challenges facing brands as the industry evolves; and
– How mediarithmics looks to help brands take control of their own stack to leverage their data more effectively.