Nexta.io’s Per Nielsen and Martin Jensen on How to Empower Publishers

In this latest episode of TraderTalk TV, ExchangeWire’s Ciaran O'Kane is joined by Nexta.io's head of AI and data science, Per Nielsen, and founder, Martin Jensen, to discuss how tech vendors can empower publishers as the age of the walled garden.

In this session, O'Kane, Nielsen, and Jensen cover:

- The problems that Nexta is addressing;

- Why ad tech simply cannot afford to ignore SME markets;

- How Nexta works with publishers and platforms to compete with the walled gardens;

- How Nexta helps SMEs, and why it is reclaiming these markets for digital platforms.

Nexta.io

The first AI-driven sales and media activation software-as-a-service platform tailor-made for digital media and commerce which helps publishers and classifieds with their future advertising business model....
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Lindsay Rowntree: Lindsay Rowntree joined ExchangeWire in 2016 as Head of Content, and after growing the team to include three full-time editorial staff, became Director of Operations in 2021. Her role includes managing the day-to-day operations of ExchangeWire's business functions, as well as the content and marketing teams, across ExchangeWire's suite of products, including its global conference series, ATS. Lindsay also features on stage at ATS events, as well as in ExchangeWire's audiovisual products, including The MadTech Podcast and TraderTalkTV. She previously held the role of director of search, UK at Starcom MediaVest Group, where she spent six years, providing her with extensive experience in digital advertising, performance marketing, data, technology, client servicing and media planning/buying.
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