1plusX’s Jürgen Galler on the Power of Predictive Data & Data Enrichment

In this latest episode of TraderTalk TV, Jürgen Galler, CEO and Co-Founder of 1plusX, joins ExchangeWire’s Lindsay Rowntree to discuss the power of predictive data and data enrichment.

In this session, Galler and Rowntree cover:

- A background on the 1plusX Marketing Intelligence Platform
- How AI can be used to enrich data and for contextual targeting
- Transaction prediction built on user insights
- Types of audience profile
- Adaptive targeting

Mathew Broughton: Mat Broughton joined the ExchangeWire team in March 2019 as Editor. After a brief stint as editor at ExchangeWire's sister publication, TheGamingEconomy, Mat is now Research Lead at ExchangeWire, running creation, analysis and report production of ExchangeWire's suite of research products. Before joining the company he worked as a project manager working within the telecoms and travel marketing industries. Mat graduated from the University of Liverpool with an honours degree in Biological Sciences.
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