MiQ’s Ben Holmes on DOOH: Traditional Vs Programmatic

In this latest episode of TraderTalk TV, Ben Holmes, technical account manager at MiQ, joins ExchangeWire’s Lindsay Rowntree to discuss programmatic digital out-of-home (PDOOH) and MiQ’s approach to DOOH.

In this session, Holmes and Rowntree cover:

- MiQ’s marketing evolution

- what PDOOH is an how it differs from traditional OOH advertising

- MiQ’s approach to the planning, activation and measurement of DOOH campaigns

- the future of DOOH - the omnichannel and creative opportunities it presents.

Grace Dillon: Grace joined ExchangeWire as editor in 2020, having previously worked in copywriting, content and social media. Grace graduated from the University of York with a BA in English and Related Literature.
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